Business of the Month: Interview with Amy Hicks,

Editorial Staff By Editorial Staff265 views


The Interview

What is the name of your business?

What is the primary objective of your business? provides protection for the things in your life you might not always think to insure, but are very important to you, at an affordable price.

What service (s) or product (s) do you provide?

We provide lifestyle insurance for the modern consumer. provides coverage for things like mobile devices, appliances, computers, travel, rental car damage protection, pets, renter’s insurance, and even identity theft protection.

What advice will you give to struggling business owners?

One thing is for sure: The market is ever-changing and so is the way consumers absorb information. Learn who your customers are and communicate with them when and how they want to be communicated with.

What’s new or what is coming up in your business?

We are relatively new to the US market, so for us it’s all about educating consumers that there are other options available, as well as listening to what our customers want. For example, we now offer flexible deductibles on a number of our products to ensure that consumers’ monthly payments work within their budget. In addition, we heard from our customers that they would like to see roadside assistance on rental car insurance policies. We responded to our customers and will now be offering this service in the coming months. We work hard to develop our products around the needs of our customers.

What advice will you give that you have learned along to the way?

Learning is key! Learn about your internal team, your customers, the marketplace, and how to adapt to a changing marketing landscape. Remaining nimble in your marketing efforts will strengthen your overall success.  

How does your business benefit women and their families?

We provide affordable options that are easy to purchase online. These days we are all busy and the less time it takes to handle tasks the more time we have to spend with our families. Time is precious and knows that and works tirelessly to provide the easiest solutions for you.

On top of quick-to-buy solutions, our products protect so many aspects of your life. We protect gadgets from when our children are playing with them (among other things), our identity theft protection covers the identity of your entire family, and we even protect your four-legged family members!

How do you balance being a Mum, Wife and a Marketing Director?

Very carefully! I work very hard to make sure that I give an appropriate amount of time to everything through scheduling and planning ahead. When I’m at work – I give 100% of my best to the business. This sometimes means a late night or weekend. Because of a very fast-paced work environment, I make sure that when I’m with my family, I solely focus on my family. My husband and I set regular date nights, and every evening from 6 p.m. to 8:30 p.m. is our time with the kids. Additionally, I make a point to use my vacation time to take advantage of a longer period with my kids and my husband. It’s a great way to recharge!