Entrepreneurship can be one of the most challenging and rewarding experiences you can do. But here’s the problem. Business competition is fierce. After all, it is competition. Less than 50% of startups survive 5 years, less than 1% of those seeking funding get funded, and most never get passed the product idea phase to even start a new business. How can you beat odds like that?
Cynthia Kocialski is the founder of three companies. In the past 15 years, she has been involved in numerous start-ups and has served on various advisory boards. Cynthia has worked with established companies to bring start-up techniques and technologies to corporations desiring to process improvement and efficiency. Cynthia shares her years of experience working with start-ups with this new creative, smart, innovative video series and ebook “Your Startup Company as a Business Experiment.”
Learn more about Your Startup Company as a Business Experiment Book and Video Training.
Connect with Cynthia Kocialski
Twitter – https://twitter.com/ckocialski
Listen to Cynthia Kocialski live internet radio interview on epodcastnetwork.com
Q: As a Start-up Advisor tell me why we do not need a business plan?
Cynthia Kocialski: Most entrepreneurs treat the information in the business plan as the proven recipe for reaching their goals. The problem is most of the information is estimates, guesses, and just plain wishful thinking. How much of the information in your business plan is rock solid facts and data? Unless you have direct experience with the market, customers, and stakeholders, it’s not likely to be based upon actual experience. In which case, you are simply not ready yet to write a business plan. This is where the concept plan coupled with a strategy for business experiments comes into play. It creates the mindset within the entrepreneur that one needs to discover the right product and business model through direct experience before one can write that rock solid business plan.
Q: Tell me about the book.
Cynthia Kocialski: Your Start-Up Company as an Experiment eBook is how the scientific method can be applied when starting a new business – a process and system for discovery you to determine what the new business really is. The first phase of the start-up should be to identify the assumptions and hypotheses about the product and business, devise business experiments to prove out the theories, and iterate until the entrepreneur has a good understanding of market and customers. Then it becomes possible to really build a viable business and if desired, attract investors.
Best of all when you purchase Your Startup Company as a Business Experiment Video Training, you’ll receive a dozen bonus gifts. Most of these gifts are EXCLUSIVE offers for you when you buy the video- i.e. are not available anywhere else.
New Business Training audios, transcripts, worksheets, whitepapers, ebook and an animation series to illustrate various scenarios and concepts.
Q: Tell us more about the video series that goes with the book.
Cynthia Kocialski: This Video Series has 2 hours of information that will change your perspective on the way you do business. The Videos Course provides the entrepreneur with a way to simplify what they need to focus on and in a way that is doable and manageable for them. Show the first time entrepreneurs HOW to think about creating the business and gives examples of how other entrepreneurs have tackled different hurdles.
Q: This course also includes a lecture on common mistakes. What can you tell us about this?
On a general level, most entrepreneurs focus too heavily on the product and the business that’s needed to surround the product is an afterthought – even considered to be the easy and straightforward part of the equation for success by many entrepreneurs. That’s a big problem. Entrepreneurs need to focus on building business proof of concept, and that’s a simply equation of product plus customers plus revenue. Which brings me to a second point; entrepreneurs need to focus on revenue, how they entice customers to buy their new wonderful product or service. An example of a common mistake is entrepreneurs focus on the unhappy customers and try to make them satisfied customers. They don’t bother with the happy ones. It’s the old adage of don’t fix what’s already working. Instead, they should focus on their happiest ones. They should identify their best 5 or 6 customers, get to know them, build a relationship with them. Discover why they bought the product. Prioritize their desired changes ahead of others. Listen to their issues and problems with the product. In the early stages, start-ups are really looking for more customers just like the happiest ones.
Q: I have only so much time and money how do I know that this course will provide me with what I need?
Cynthia Kocialski: Most entrepreneurs have a technical skilled background. If they are starting a software company, they were trained as programmers. If they are starting an architectural firm, they were trained as architects. They focus on the end product for the skill, which is either developing the product or providing the service. Time and again, I find entrepreneurs who don’t want to spend money of the ‘other’ aspects of a business because they think the product is the biggest piece to success – until it is almost too late. Yet, their start-up is a business. Investors only attribute 10% of success to the product, the rest is the business that surrounds the product. Anyone considering this course has figured out that the product isn’t everything and they need to know what the rest is.
Q: Where can I buy Your Startup Company as a Business Experiment Video Training Program and book?
Cynthia Kocialski:You can purchase my video series on udemy (http://www.udemy.com/your-start-up-company-as-a-business-experiment)